Militant vegans, we've all met one, demand meat eaters stop eating meat, but all their alternatives are... expensive and yuck.
I've always heard the argument that it takes 30 pounds of corn to make 5 pounds of chicken, meant to mean that fake chicken should be 1/6th the price of meat, but I've never seen that theory proven out in any store I've ever gone to. Everywhere I look, vegan meat has always been more expensive.
My point in saying this is that militant vegans (those that demand others convert) would be better served working on a vegan meat that tastes good and is cheaper. In a recession like this, they've squandered 7 years where they could have converted millions on the basis of price alone.
1/6th the price would be nice, but even 10% less would convert millions.
Now that I've cast some stones, let me say I think I found it from a farm that specializes in survival food.
Basically, my understanding is it's a farm that cooks big batches of their own food in their own kitchen and then freezedries it and cans it, all under their roof.
They sell through Walmart.com a 25yr can of fake beef and chicken that is one year shelf stable after opening and works out to a dollar a pound and tastes reasonably well.
If they skipped the freezing, drying and canning, and just put it in a 5 pound tubes for local supermarkets, my math suggests they could turn a profit as low as 50 cents a pound.
Augason Farms Emergency Food Beef Vegetarian Meat Substitute, 37 oz